Bryan Canning

A Global lens on Legal Marketing and BD

Brief

Bryan Canning

Over two decades of legal and agency marketing, in six-minute increments.

Bill them to business development.

$1M+ in billable hours475% LinkedIn growth650 bios rebuilt with AI in a monthLMA HELM AwardLMA Board, 2026

the six-minute brief | nightly

What the firms you watch did this week.

Four markets, one a night. Every item ends with why it matters to BD.

The receipts.

Law firms first. Then the agency years that taught me how buyers decide.

FMC RevenueFMC LawSeminars turned into $1M+ in billable hours in under a year.Miller Thomson WebsiteMiller Thomson650 lawyer bios rebuilt with AI in under a month.Miller Thomson SocialMiller Thomson475% LinkedIn growth. Lawyers finally had something worth posting.FMC BrandingFMC LawFraser Milner Casgrain becomes FMC Law and wins the firm’s first HELM. No partners were harmed.FMC MessagingFMC LawOne voice for hundreds of lawyers and as many opinions.

before legal

BlackBerry DTC StrategyBlackBerryFrom carrier shelves to selling direct, as first Global Creative Director.World Pride CampaignWorld PrideCampaign work that gave WorldPride Toronto something to march behind.T-Fal Viral VideoT-FalA steam station, a camera, and a reason people actually wanted to share it.

The hardware.

Juries and editors on both sides of the career.

  • Legal Marketing Association
  • Lürzer's International Archive
  • Creativity 44 Print, Gold
  • Advertising & Design Club of Canada
  • HOW Poster Design Awards
  • Ads of the World
  • Creativity 44 Print, Silver
  • 2018 Vertex Award
  • AIGA
  • Creativity 44 Print, Honorable Mention
  • 2013 RGD Social Good Design Awards
Blue, a yellow Lab, squinting at the camera

head of security

Meet Blue. He’s never billed an hour.

Every job starts with one question: what does success look like for the firm?

Everything after is measured against the answer, down to the six-minute increment. Blue checks.

Got a firm problem that looks unsolvable?

The next six minutes are on me.

bryan@thecannings.ca

I reply. Blue doesn’t.