the receipts, 08 · t-fal
A T-Fal video worth over $5M in paid media.
It grew by thousands of views an hour. Then it ran in every ad publication, from Adrants and Marketing Magazine to Lürzer's Archive.
Cookware, passed around.
Groupe SEB owns Rowenta, Moulinex, All-Clad, Krups and T-Fal. I've worked on most of them.
This was the one people shared.
What we built
two parts
-
Pre-production booklet
The idea, shot by shot.
-
The video
The one that travelled.
how it travelled
postedsharedpresslürzer's
Lürzer's Archive, out of Switzerland, was a life goal. Ticked.
The receipts
2.3M
views
$5M+
in equivalent paid media
Any PR is good PR. This was very good PR.
recognition
