the receipts, 03 · miller thomson
Link clicks up 1,410% in a year.
Miller Thomson's social channels, rebuilt around content people act on. Every number moved, on just 11% more posts.
Followers aren't vanity. Not in law.
In advertising, followers get called a vanity metric. In legal, nobody is buying followers, and 10 versus 10,000 is a real difference.
More followers trickle down to the numbers that count. We grew ours with better content, and helped lawyers grow their own LinkedIn accounts.
3×the industry
Our follower growth against the law firm average.
year over year
+369%impressions
+987%engagements
+1,410%link clicks
Each step down the funnel grew faster than the one above it. People didn't just see the posts. They clicked through.
The receipts
more followers, year over year
the law firm average for follower growth
more post engagements
higher engagement rate
11% more posts. 15× the clicks.
