the receipts, 13 · shalit foods
A website that sends every buyer to their vertical, fast.
Shalit supplies chefs like Mark McEwan and is unapologetic about premium prices. The brand needed to match the brands Shalit owns.
Buyers don't cross over.
In this industry, buyers rarely move from one vertical to another.
So every path on the site moves a prospect to their vertical right away, and those pages do the heavy lifting.
What we built
three parts
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Sitemap
Built around the verticals.
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Wireframes
The vertical pages first.
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Mobile
The same paths, smaller.
how it worked
every buyertheir vertical
No browsing the whole catalogue. Each buyer lands where their business is.
Premium, and unapologetic about it.
