the receipts, 07 · world pride
A headline you had to turn upside down to finish.
When World Pride hit Toronto, we asked people to question their orientation. Ambigrams of Pride words read right side up and upside down.
Read it both ways.
The headline came in two parts. To read the second half, you had to change your orientation.
Turning the page over was the show of support, whatever your orientation.
32countries
Thousands of entries to Creativity International. This one took Gold.
how it worked
right side upupside down
Each ambigram reads as one Pride word one way up, and another when you flip it.
The receipts
Gold
Creativity International
Silver
Creativity International
2
honourable mentions, Creativity International
Merit
HOW Magazine
However you look at it.
recognition
