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Elevating the calibre of digital marketing to a level that ceo Mike Lazaridis commented was “like nothing the BlackBerry® brand has ever seen”.

Reporting to the V.P. Digital Marketing, my team was responsible for the creative development, production and ongoing optimization of all digital marketing design across international channels.

To put some perspective to this role, my team controlled an excessive annual budget that did not include media. This included development of digital content including brand, device and educational videos, podcasts, display advertising, custom content for our external marketing channels on Yahoo!, CNET, FaceBook, My Space and YouTube.

Simply put, this role was all about content design, production and optimization for BlackBerry digital channels based on performance analytics.

  • Managed creative for all online advertising and BlackBerry® owned digital properties including third party micro-sites, social and mobile properties
  • Directed creative vision for all device marketing on and off-line
  • Managed an international staff of seventeen in Canada, u.k., France and Singapore
  • Design and development of all digital channels including blackberry.com, mobile, Facebook, Twitter, YouTube, Yahoo! and cnet
  • Managed all digital campaigns (social, display and others) from creative development to deployment and optimization
  • Built strong relationships with internal BUs and stakeholders including Brand, Media, IT, Industrial Design and many more…

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