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Elevating the calibre of digital marketing to a level that ceo Mike Lazaridis commented was “like nothing the BlackBerry® brand has ever seen”.Reporting to the V.P. Digital Marketing, my team was responsible for the creative development, production and ongoing...
The campaign for World Pride 2014, wild-posted around Toronto streets, featured ambigrams of Pride related words that could be read both upside down and right side up. The headline, split into two parts, challenged the audience to change their orientation in order to...
Watching a client video grow by 5,000 views every hour, and then watching it pick up "steam" with each passing hour, is one of the most exciting things that has happened in my career.French company, Groupe SEB – owns some of the most well known global brands in the...
Have you ever given birth to a turn of the century NYC barista that was so well known for making coffee that it ultimately became known as a cup of Joe? Well, I have…Every heard the term “cup of Joe”? Well, meet Joe Martinson. This isn’t a storyline. This is the real...