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Putting the "Relationship" in CRM.Title insurance is an interesting animal. Often times, the buyer is blind to whom holds their title insurance and it's the lawyer that has the relationship with the insurer and makes the decision to whom it is that holds the policy....
If you’re going to convince over 500 lawyers (including some of Canada’s top litigators) that there’s a cheaper, more effective way to market, you’d better have a pretty compelling argument. Legal Marketing may not be sexy but, when done right, it sure is exciting!...
Elevating the calibre of digital marketing to a level that ceo Mike Lazaridis commented was “like nothing the BlackBerry® brand has ever seen”.Reporting to the V.P. Digital Marketing, my team was responsible for the creative development, production and ongoing...
The campaign for World Pride 2014, wild-posted around Toronto streets, featured ambigrams of Pride related words that could be read both upside down and right side up. The headline, split into two parts, challenged the audience to change their orientation in order to...