Elevating the calibre of digital marketing to a level that ceo Mike Lazaridis commented was “like nothing the BlackBerry® brand has ever seen”.
A first for BlackBerry and the Smartphone world, my team leveraged an excessive annual budget — not including media — to circumvent the aged and dated “carrier sales model” to sell devices direct-to-consumer. This included development of all digital content including brand, device and educational videos, podcasts, display advertising, custom content to push traffic to our external sales channels by pioneering early eCommerce microsites on Yahoo!, CNET, FaceBook, My Space and even YouTube.
CNET Reviews Microsite
Yahoo! Microsite
Myspace Microsite
Brand Guidelines
