T-Fal Viral Video

Generating millions of views that would equal well over $5M in paid media

Watching a client video grow by thousands of views each hour is one of the most exciting things to happened in my career.

French company, Groupe SEB owns some of the most well known global brands in the small domestic equipment market. And while I’ve had the pleasure of working on the vast majority of their brands including Rowenta, Moulinex, All Clad and Krups, this video for T-Fal is one of the most exciting projects that I’ve ever worked on.

They say that any PR is good PR and wow, did we get PR. This ad was featured in every ad publication globally, from Ad Rants and Marketing Magazine in North America to Lüzer’s Archive out of Switzerland (literally a life goal of mine was to featured in that magazine).