French company, Groupe SEB – owns some of the most well known global brands in the small domestic equipment market. And while I’ve had the pleasure of working on the vast majority of their brands including Rowenta, Moulinex, All Clad and Krups, this video for T-Fal is one of the most exciting  projects that I’ve ever worked on.

Working in collaboration with the Groupe SEB Canadian marketing team, we set the bar high: we weren’t just creating a video, we were creating a viral video. With the bar set, the script was going to be the key component to bringing this dream to life. And props go to the client on this one… we prepared three options to present to the client and they immediately honed in on one. They took it away and came back with something that was definitely going to get noticed. And notice, they did…