Miller Thomson Social Strategy

And increasing our own follower-base by 475% YoY…

In the ad world, they call followers a “vanity” metric because there’s no meaningful way to connect/attribute follower numbers directly to ROI. While I’ve never liked that term, it does have some reasonable background – think of an influencer paying $50 to get 100,000 followers on YouTube in order to make their feed appear more popular than its reality. However, in the legal world where we’re not buying followers (Right? RIGHT?), there’s a big difference in having 10 followers versus 10,000 or even 100,000 followers. Specially when you consider the trickle-down effect to other, more valuable metrics.