FMC Branding

Increased brand awareness & favourability exponentially more than any other law firm.

Legal Marketing may not be sexy but, when done right, it sure is exciting!

Thanks to my experience with the branding of international companies like Biovail Pharmaceutical and the management of the BlackBerry brand in my role as Global Creative Director, I was brought in to oversee and manage the rebrand of Fraser Milner Casgrain LLP to FMC Law.

Reporting directly to the C-Suite, my team was responsible for the rebrand, brand governance and the transitioning of literally thousands of branded collateral items into the new brand including the website.