Clockwork Cider, a Brand that's perfected in timeGrowing a brand from seed ensuring every little thing has been lovingly nurtured Influenced by the vast, deep waters of Georgian Bay, Clockwork Cidery is located amid the rolling landscape of Meaford, Ontario. Year...
Branding
Miller Thomson Website
A data-driven, ground-up, website rebuild that shifted the Firm to an industry focused user journey.Thousands of data associations were created in order to get the right content in the right place for the right user We also handled the in-house development of a...
FMC Revenue
Generated dozens of net-new firm relationships and Over $1M in billable hours in the first yearShoring up any doubt that Marketing is a highly profitable part of the firm. The highlight of the digital marketing efforts was working with the practice area leads in an...
FMC Messaging
HELM award for Winner for Best Integrated Campaign from the Legal Marketing Association (LMA)Everywhere, all the time. An always-on strategy that was reinforcing the brand 24/7. When you have a messaging platform that has legs, you can quickly pivot and get new ads,...
Paws Up!
From award-winning packaging to a High-engagement social campaignUpdating dated and faded packaging by leveraging #PawsUpInstagram Anyone ever remotely familiar with Instagram knows that animals are held in high regard. Executing across all Meta touch-points to...
FMC Branding
Increased brand awareness & favourability exponentially more than any other law firm.Legal Marketing may not be sexy but, when done right, it sure is exciting! Thanks to my experience with the branding of international companies like Biovail Pharmaceutical and the...
Shalit Foods Website
Upgrading the shalit brand to match the brands that Shalit ownsAs a brand that used by renowned chefs like Mark McEwan, Shalit is unapologetic about the costs of their premium offerings. Since there is little cross-over from vertical to vertical within this industry,...
BlackBerry DTC Strategy
A radical DTC strategy to Sell tens of millions of dollars in devices, worldwideElevating the calibre of digital marketing to a level that ceo Mike Lazaridis commented was “like nothing the BlackBerry® brand has ever seen”. A first for BlackBerry and the Smartphone...
Martinson Coffee
re-birthing a barista so incomparable that his coffee literally became know as a "cup of Joe"This isn’t some storyline. This is the real deal. A Cup of Joe refers to Joe Martinson. Man I loved this project… from the original mind-blowing idea of the personification of...