Working with Fjällräven (Swedish for “The Arctic fox”) is a dream come true. This brand, a pinnacle in the outdoor industry since the 1960s, makes some of the highest quality clothing that the industry has ever known. To have a chance to help tell their story to the North American market was a true honour.
With a budget that that can’t even be considered a drop in the bucket, accurate targeting and a wealth of ever-changing creative kept people engaged more than anticipated. Take a look at the numbers: