Everywhere, all the time. An always-on strategy that was reinforcing the brand 24/7.
When you have a messaging platform that has legs, you can quickly pivot and get new ads, with new content in market all the time. Pair this with 100% run of site on the Globe & Mail, Law Pages and the National Post, Legal Post and it’s no wonder that brand recognition and favourability went through the roof!
Impressions
%
Increase
%
Traffic Increase
National Brand Platform
Practice Group Platform
Brand Digital Platform
Notice the Brand section right in the breadcrumbs and the “Presented by” with the FMC logo in the section head.
Practice Group Digital
Cross-Border Digital
Related Projects…
FMC Revenue
