Shoring up any doubt that Marketing is a highly profitable part of the firm.
The highlight of the digital marketing efforts was working with the practice area leads in an effort to develop what came to be known as the “FMC Webinar Series” which, for the first time in the firms history, allowed us to track digital efforts right through to billable hours by way of following series registrants through our CRM system into our billing platform. Any webinar series registrants added into the CRM system, that then transitioned to billable hours, were directly attributed to digital marketing efforts… and there were many.
%
Of Attendees
%
Of Registrants
%
CTR Increase
Tax Webinar Series
E&L Webinar Series
CPD Bootcamp Webinar Series
Related Projects…
FMC Branding
