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FMC Revenue

FMC Revenue

Generated dozens of net-new firm relationships and Over $1M in billable hours in the first yearShoring up any doubt that Marketing is a highly profitable part of the firm. The highlight of the digital marketing efforts was working with the practice area leads in an...

FMC Messaging

FMC Messaging

HELM award for Winner for Best Integrated Campaign from the Legal Marketing Association (LMA)Everywhere, all the time. An always-on strategy that was reinforcing the brand 24/7. When you have a messaging platform that has legs, you can quickly pivot and get new ads,...

BlackBerry DTC Strategy

BlackBerry DTC Strategy

A radical DTC strategy to Sell tens of millions of dollars in devices, worldwideElevating the calibre of digital marketing to a level that ceo Mike Lazaridis commented was “like nothing the BlackBerry® brand has ever seen”. A first for BlackBerry and the Smartphone...

World Pride Campaign

World Pride Campaign

When World Pride Hit Toronto, we challenged people to question their orientationFeaturing ambigrams of Pride words that could be read both upside down and right side up. The headline, split into two parts, challenged the audience to change their orientation in order...

Martinson Coffee

Martinson Coffee

re-birthing a barista so incomparable that his coffee literally became know as a "cup of Joe"This isn’t some storyline. This is the real deal. A Cup of Joe refers to Joe Martinson. Man I loved this project… from the original mind-blowing idea of the personification of...