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It’s amazing what a conversation over a beer and a burger can land you with a client.
Devin Montgomery, who recently took over the family business, was the real deal. In fact, he was arguably more of the Skiis & Biikes brand than his parents who started the business. Having recently moved back from the Coast Mountains of B.C., Devin landed in north end of Toronto.
And after some discussions with him over beers and burgers, he made a little comment about his preferred mode of transportation to their flagship store in Toronto – Skijoring. For those of you unfamiliar with skijoring, the person slaps on some nordic skis on their feet and a harness on their dog. After tethering themselves to their canine companion, a quick “On by!” and they’re off!