Paws Up!

Branding | Campaign | Packaging | Social

From award-winning packaging to a High-engagement social campaign

Updating dated and faded packaging by leveraging #PawsUpInstagram

Anyone ever remotely familiar with Instagram knows that animals are held in high regard. Executing across all Meta touch-points to communicate Canadian TIre’s “Product of Canada”, Paws Up! brand made perfect sense. Holding a contest to have people share pictures of their own animals was also a no-brainer.

Entries

Social Interactions

Vertex-Awards

Packaging Design

Paws-Up-Dog-Food

Paws-Up-Treats

Paws-Up-Cat-Food

Paws-Up-Dry-Cat-Food-Front

Instagram Contest

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Brand Guide