Bryan Canning

A Global lens on Legal Marketing and BD

Brief

the receipts, 10 · skiis & biikes

A dog, a pair of skis and 300K people reached.

Devin Montgomery had just taken over the family shop. Over beers and burgers, he mentioned how he gets to work: skijoring.

Skiis & Biikes · campaign, content, social

A tired recipe.

The shop's campaigns had settled into a familiar formula.

The owner's commute was a better story: nordic skis on his feet, a harness on his dog.

how it worked

“On by!”Devin, to the dog

Skis on, dog harnessed, tether clipped. One command and they're off to the flagship store.

The receipts

300K+

post reach

2K+

post clicks

300+

post interactions

The best client meetings involve burgers.

Skiis biikes skijoring
skiis biikes skijoring
Skiis biikes skijoring
skiis biikes skijoring
Skiis biikes skijoring
skiis biikes skijoring
Skiis biikes skijoring
skiis biikes skijoring
Skiis biikes skijoring
skiis biikes skijoring