the receipts, 09 · fjällräven
$250 in media. Almost 100K people reached.
Telling the Swedish outdoor brand's story to North America. Tight targeting and ever-changing creative kept people engaged.
Not even a drop in the bucket.
Fjällräven has made some of the best outdoor clothing in the world since the 1960s.
The media budget was $250.
how it worked
$250100K reach
Accurate targeting, and creative that kept changing so it never went stale.
The receipts
13K+
post clicks
1,200+
post reactions
300+
shares and saves
100+
comments
They really do spin yarn. Sustainably.
