the receipts, 02 · miller thomson
650 lawyer bios, rebuilt in under a month.
A redesign of a site this size, on a short clock. The hard part wasn't the code. It was getting 650 lawyers to rewrite their bios to one structure.
Big site. Short clock. 650 authors.
Every bio was written its own way. The new site needed them all in one structure, on deadline.
And a visitor on a service page still had to pick from a wall of names to find someone to call.
650bios
rewritten to one structure, by the lawyers themselves, in under a month.
What we built
three parts
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One bio structure
Every lawyer, the same sections, in the same order.
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Key contacts
One or two names on every service and industry page.
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The redesign
Ten offices, one site.
how it worked
Each service and industry page names its one or two key contacts. The visitor knows who to call without reading ten bios first.
The receipts
lawyer bios rewritten to one structure
month, start to finish on the bios
offices on one site
key contacts on every service and industry page
650 lawyers met a deadline. Write that down.
